LinkedIn - for the Professional Side of You

Fiona Service • 26 January 2017

LinkedIn is the Facebook for grownups.

It is a social networking site designed for the business community. It is a tool to establish professional networks.

There are 20 million UK users , which is over half of the working population. There are 2 new members joining every second.

To present yourself and your business as a serious professional concern, you and your staff need to be on LinkedIn. You also need to create a company page. It's also important to create a united front, with similar imaging and content.

This is not a place to be friends with your granny, but it's a place to link up with the people that can help you with your business.

It is also not a place to post what you are having for dinner, but it is a great way to learn about what's happening in your business world and also to join in the conversations and add to the information.

LinkedIn is serious, but it's great for your reputation and your company brand.

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Telling Stories...

by Fiona Service • 6 February 2018

You can't just sell on Social Media. It doesn't work that way. Social Media is unsurprisingly social! To get your posts seen, you must, must engage your audience. To do that you need to share a story and entertain. If you tell your customers about the behind the scenes of your business or talk about the people that work for you - they are more likely to comment, like and share. If you mention something silly and funny that happened that day - you will get LOL's and funny comments back. Then you can quietly slip in a sales post - just to remind everyone you have a service or product to sell. Talking about the history of your Brand or providing informative pieces about how to use your products is lot more engaging than telling everyone you have something for sale at £99. When you do get a comment - then you need to keep the conversation going. Add a Gif (small video), an emojie, a comment and even better a question. Engage with your customer - talk to them. When you do a post - try to have a "Call to Action." Ask your customers to message you, visit your website, call you, ask questions - prompt them to keep the conversation going. Make sure all your sites have all the sections filled in correctly, have your story available for anyone to read. TRY THE STORY OPTION. This is the newest and becoming a very important way to talk to your customers. Your posts will get lost amongst the newsfeed, or not even show in some peoples feed. So if you can use Story function on Facebook, Instagram, Snapchat and Whatsapp - do it, do it now and do it regularly. So start talking, start sharing and start telling everyone your story. It works...we promise.