Pinterest and Instagram - the visual world

Fiona Service • 26 January 2017

Is your business photo worthy? You may be surprised what you can take a picture of - if it's done nicely and has the right tags - then it's worthy of Pinterest and Instagram

Social Media thrives on photos and it is worth putting some time into getting your business photo worthy.

Pinterest has 10 million monthly active users in UK. A Pin has a half life of 3.5 months, which is 1680 times longer than Facebook post. Although at the moment 85% of Pinterest accounts belong to women, men are also beginning to discover the delights. 70% of users act on the content they find - they use it for education, inspiration and 80% of users do their shopping on Pinterest. Big interests are DIY, recipes, home decor, holidays and weddings.

Instagram has 14 million monthly active users in UK, with a slightly younger age group than Pinterest, and the split between men and women is about 50:50. Instagram is used for the same interests as Pinterest - DIY, home decor etc.
Users on Instagram are dedicated and are 58 times more likely to interact with a brand’s post than on Facebook and 120 times more than Twitter. The beauty with Instagram is that you can be slightly more creative with your photos.

Both of theses sites can drive traffic to your website and both of these sites are great at interacting with your clients and attracting new ones. So get the camera out and start taking photos.

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Telling Stories...

by Fiona Service • 6 February 2018

You can't just sell on Social Media. It doesn't work that way. Social Media is unsurprisingly social! To get your posts seen, you must, must engage your audience. To do that you need to share a story and entertain. If you tell your customers about the behind the scenes of your business or talk about the people that work for you - they are more likely to comment, like and share. If you mention something silly and funny that happened that day - you will get LOL's and funny comments back. Then you can quietly slip in a sales post - just to remind everyone you have a service or product to sell. Talking about the history of your Brand or providing informative pieces about how to use your products is lot more engaging than telling everyone you have something for sale at £99. When you do get a comment - then you need to keep the conversation going. Add a Gif (small video), an emojie, a comment and even better a question. Engage with your customer - talk to them. When you do a post - try to have a "Call to Action." Ask your customers to message you, visit your website, call you, ask questions - prompt them to keep the conversation going. Make sure all your sites have all the sections filled in correctly, have your story available for anyone to read. TRY THE STORY OPTION. This is the newest and becoming a very important way to talk to your customers. Your posts will get lost amongst the newsfeed, or not even show in some peoples feed. So if you can use Story function on Facebook, Instagram, Snapchat and Whatsapp - do it, do it now and do it regularly. So start talking, start sharing and start telling everyone your story. It works...we promise.