Twitter - Information Overload

Fiona Service • 26 January 2017

Twitter is busy, very busy and can be a bit overwhelming to the new user, especially if you are just trying to get your business noticed.

There are 15 million active UK users and 71% of active users are on it several times a day. 40% of people use it to keep up to date with breaking news and 20% to keep in touch with brands.

Twitter is essential for any business.

But it's not just about posting something every now and again. It's about interacting with the right influential people. Re-tweeting the right posts. Using the right hashtags, and engaging your clients and suppliers.

There are tools/apps that can help you wade through the 303 million daily tweets, or you can just be on it all day, making sure you don't miss anything.

As a social marketing tool Twitter is currently losing some of it's edge, but it is still essential for any business - even if it's just to drive people to your other social media sites.

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Telling Stories...

by Fiona Service • 6 February 2018

You can't just sell on Social Media. It doesn't work that way. Social Media is unsurprisingly social! To get your posts seen, you must, must engage your audience. To do that you need to share a story and entertain. If you tell your customers about the behind the scenes of your business or talk about the people that work for you - they are more likely to comment, like and share. If you mention something silly and funny that happened that day - you will get LOL's and funny comments back. Then you can quietly slip in a sales post - just to remind everyone you have a service or product to sell. Talking about the history of your Brand or providing informative pieces about how to use your products is lot more engaging than telling everyone you have something for sale at £99. When you do get a comment - then you need to keep the conversation going. Add a Gif (small video), an emojie, a comment and even better a question. Engage with your customer - talk to them. When you do a post - try to have a "Call to Action." Ask your customers to message you, visit your website, call you, ask questions - prompt them to keep the conversation going. Make sure all your sites have all the sections filled in correctly, have your story available for anyone to read. TRY THE STORY OPTION. This is the newest and becoming a very important way to talk to your customers. Your posts will get lost amongst the newsfeed, or not even show in some peoples feed. So if you can use Story function on Facebook, Instagram, Snapchat and Whatsapp - do it, do it now and do it regularly. So start talking, start sharing and start telling everyone your story. It works...we promise.